in power

We reported on this when Honda’s Barry Dlugasz told us about the manufacturer’s Amazon page during our interview recently. And now American Honda Motor Co., Inc. has officially announced the launch of its Amazon storefront for Power Equipment products.

Honda said it designed the Amazon storefront “as a centralized destination for consumers to learn about Honda offerings.” The Amazon store includes a range of Honda power equipment, including generators, mowers, pumps, snow blowers and tillers.

Honda said the initiative “builds on the company’s longstanding partnership with its nationwide dealer network, with Honda Power Equipment dealers fulfilling Amazon orders. This approach ensures customers receive products through authorized channels, backed by the same expertise and support they expect from their local Honda dealer.”

In Power checked Honda’s Amazon storefront a couple times and found at least two different retailers fulfilling online orders. One was Acme Tools, a Midwest-based tool and equipment retailer with both brick-and-mortar and online businesses. Acme sold its online business to Amazon.com in 1999 and then relaunched its own online tool sales in 2010. Another dealer fulfilling Honda’s Amazon storefront orders is Jack’s Small Engines, A Maryland-based business that built a large online presence before it was acquired by national retailer Northern Tool and Equipment in 2021.  

“The Honda dealer network always has been one of our greatest strengths,” said Barry Dlugasz, Director of Honda Power Equipment at American Honda Motor Co., Inc. “This new online storefront for Honda Power Equipment products marks a significant step in our strategy of meeting our diverse base of customers wherever they are, while continuing to deliver the quality, accuracy and service that define the Honda brand. By integrating our Power Equipment dealers into the Amazon fulfillment process, we’re able to maintain those standards across every customer touchpoint.”